Privacy Policy

Effective Date: January 01, 2025
Last Updated: January 16, 2026

This Privacy Policy explains how Lift Good, a health and wellness service provider (“we”, “us”, “our”), collects, uses, discloses, protects, and retains information obtained through our website located at www.liftgood.co (the “Site”) and in connection with the services we provide (collectively, the “Services”).
This policy is intended to comply with the U.S. Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), including the Privacy and Security Rules, and applies to personal information, including certain categories of health information, that we may handle in the course of delivering our Services.

By accessing or using the Site or our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use the Site or Services.

1. Definitions

For purposes of this Privacy Policy:

“Personal Information” means any information that identifies an individual or can reasonably be linked to an individual.

“Protected Health Information (PHI)” means any information relating to an individual's health status, healthcare provision, or payment for healthcare that identifies the individual or for which there is a reasonable basis to believe it can be used to identify the individual, as defined by HIPAA.

“Covered Entity” and “Business Associate” have the meanings given under HIPAA. If Lift Good receives PHI on behalf of a covered entity, it will act as a business associate under a Business Associate Agreement (“BAA”).

2. Information We Collect

a. Personal Information You Provide

We collect information you voluntarily submit, including but not limited to:

Full name, email address, phone number, mailing address
Account credentials (username, password)
Payment information (processed by secure third-party payment processors)
Demographic information (age, gender, preferences)
Health, wellness, and lifestyle information provided in connection with coaching, counseling, or assessments
Appointment scheduling information and communications with our staff or clinicians

Collecting this information may be necessary to provide and support our Services.

b. Protected Health Information (PHI)

PHI may be collected when you engage with certain Services that involve health assessments, mental health counseling, wellness planning, or other health-related activities. PHI may include:

Health history and conditions
Treatment goals and progress
Wellness assessment results
Counseling notes or reports

PHI will be handled in accordance with HIPAA standards where applicable.

c. Automated Information

When you visit the Site, we may automatically collect:

IP address and geolocation data
Device and browser type
Pages visited, session duration, clickstream data
Cookies and similar tracking technologies

This information may be used for analytics, site improvement, and security.

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and improve our Services
To communicate with you (e.g., appointment reminders, Service updates)
To respond to inquiries and support requests
To process payments and subscription renewals
To tailor health and wellness recommendations
For internal research and analytics
To comply with legal obligations and professional standards

PHI will be used only as necessary to deliver Services or as permitted by HIPAA and with appropriate patient consent or as required by law.

4. How We Share Information

a. With Service Providers

We may share Personal Information and PHI with third-party service providers that support our operations, such as:

Secure hosting and data storage providers
Payment processors
Scheduling and communication platforms
Analytics and performance tools

We require that all service providers with access to PHI sign a Business Associate Agreement (BAA) where applicable and implement safeguards consistent with HIPAA.

b. With Covered Entities

Lift Good may share PHI with covered healthcare providers or insurers only with your authorization or as permitted by HIPAA.

c. Legal Requirements

We may disclose information if required by law or in response to lawful requests by public authorities.

d. De-identified Information

We may use and share aggregated or de-identified information that cannot reasonably identify an individual.

5. Your Rights and Choices

a. Access and Corrections

You have the right to review, obtain a copy of, and request corrections to your Personal Information and PHI, subject to applicable laws.

b. Consent and Authorization

For uses and disclosures of PHI not otherwise permitted under HIPAA, we will obtain your explicit authorization.

c. Marketing Communications

You may opt out of receiving marketing emails or communications by following the unsubscribe instructions in those messages or contacting us directly.

d. Cookies and Tracking

You may manage cookies and tracking preferences through your browser settings.

6. Security of Your Information

We implement administrative, physical, and technical safeguards to protect the confidentiality, integrity, and availability of Personal Information and PHI, including:

Encryption of data in transit (SSL/TLS)
Access controls and authentication mechanisms
Regular security assessments and monitoring
Secure backups and retention policies

While we strive to protect information, no system can be guaranteed to be completely secure.

7. Data Retention

We retain Personal Information and PHI as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

8. HIPAA Compliance

If Lift Good acts as a Business Associate to a Covered Entity, we will:

Comply with applicable HIPAA Privacy and Security Rules
Enter into BAAs with covered entities
Implement safeguards to protect PHI
Report breaches as required by HIPAA

9. Third-Party Links

The Site may contain links to third-party websites or services. Lift Good is not responsible for the privacy practices of third parties. Review their privacy policies separately.

10. Children’s Privacy

We do not knowingly collect Personal Information from children under age 13. If you believe we have collected information from a child, contact us to request deletion.

11. Updates to This Policy

We may update this Privacy Policy at any time. We will post the updated policy on the Site with a new effective date.

12. Contact Information

If you have questions or requests regarding this Privacy Policy, or wish to exercise your rights, contact:

Email: info@liftgood.co
Phone: +1 (592) 713-7848
Address: South Road, Lacytown, Georgetown, Guyana (Lift Good)